Fortune 500 Global Pharma Account (Novo Nordisk)

  • Novo Nordisk
  • Life Sciences
  • Healthcare Professional (HCP) Meetings
  • 300 Attendees
  • Las Vegas, NV

Fortune 500 Global Pharma Account (Novo Nordisk)

A surprise visit from the CEO, plus inclement weather made for a logistical test for the ages.

McVeigh Global had to set up a game plan during the CEO’s speech to put the new plan into motion fast. We assigned staff to immediately notify the breakout sessions and direct them to a new space where we transformed the meal rooms into a last minute general session. The CEO also announced that we had to combine with another concurrent meeting happening at a hotel across town. Again, our team was able to adjust on the fly and make this happen through efficient leadership.

Event Highlights

  •  350 Person Sales Team
  • Reworked Agenda for CEO speech
  • Combined GS for two meeting locations in Vegas
  • Routed Transfers to other hotel
  • Proactive flight changes for east coast snow storm