IATA Commercial Events Portfolio

  • IATA
  • Non-Profit
  • Conferences / Conventions / Associations / Tradeshows
  • Multiple International Locations

Quick Facts

    • 13 large commercial events annually
    • 11% compound annual growth rate (CAGR) on total gross revenue
    • Total event revenues growth of 155%
    • 20% reduction on event expenses
    • Profit margins exceeding 30%

IATA Commercial Events Portfolio

In 2008, the IATA events business was estimated to be losing money annually on a fully allocated cost basis and not growing

Through an RFP process, IATA partnered with MGME in 2009 to manage, on an exclusive basis, all of their global events worldwide. MGME assumed all responsibilities for every aspect of IATA’s event business from sourcing to onsite management and post event services with the exception of IP, branding and event agenda content. The SMM program instituted for IATA by MGME yielded very positive results from 2009 through 2019.

Event Highlights

  • 98% plus satisfaction rating
  • Continuous rotation of events through every major world region
  • 3 successive multi-year contract renewals through 2021 due to superior service and performance